Wednesday, September 30, 2009

Think Pink, Drink Pink

Breast Cancer touches million of lives each year and is supported throughout the country with the symbolic color pink. This year Scotty’s Brewhouse is running a “Think Pink, Drink Pink,” campaign to coincide with October’s Breast Cancer Awareness month.

In October for every $9 Lucy’s Cosmo purchased, $1 of every drink sold will go to the Susan G. Komen Foundation.

“We decided on the Lucy Cosmo because it is one of our most famous drinks, and of course because it is pink,” said Amber Martin, Scotty’s Brewhouse Beverage and Promotions Director.

Scotty’s will also be selling shirts that adorn the breast cancer ribbon and the slogan “proud in pink, until there’s a cure.” The creative team behind the Brewhouse apparel also made a men’s shirt with the slogan, “Real Men Wear Pink.”

“We had so much demand for these in the past, that we are bringing them back,” said Martin.

The shirts are available in S-XXL and run $20 a piece. $5 from every regular priced shirt sold will be donated to the cause. There are other ways to get involved with this organization such as volunteering, joining their e-newsletter, or just increasing awareness of breast health issues among those you know.

“We would like [Scotty’s Brewhouse Customers] to remind everyone they know to get their annual mammogram and support the cause by supporting the organizations that are raising money,” said Dana Curish, Executive Director of the Susan G. Komen Indianapolis Affiliate.

“I decided I wanted to do something for this cause because breast cancer has such a wide-reaching effect on almost every person in the country. My grandmother had breast cancer and a mastectomy. Knowing that cancer is very hereditary, I am trying to promote a lifestyle of awareness and prevention. I think that the National Breast Cancer Research Foundation has done a great job promoting October as the month to give attention to this cause,” said Scott Wise, owner of Scotty’s Brewhouse.

One in every eight women will be diagnosed with breast cancer throughout their lives. This means that almost everyone will be touched in some way by this disease.

Everyone in the Brewhouse family is doing their part, “we are trying to teach our customers and staff that breast cancer can happen to anyone, even someone they love so they should support the cause,” said Martin.

For more ideas on how to help, visit the Susan G. Komen foundations website at If you have a cause which you would like for Scotty’s Brewhouse to get involved with e-mail Amber Martin at or locate a manager at your closest location. Scotty’s Brewhouse is always looking for more ways to help and do all they can every day.

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