Breast Cancer touches million of lives each year and is supported throughout the country with the symbolic color pink. This year Scotty’s Brewhouse is running a “Think Pink, Drink Pink,” campaign to coincide with October’s Breast Cancer Awareness month.
In October for every $9 Lucy’s Cosmo purchased, $1 of every drink sold will go to the Susan G. Komen Foundation.
“We decided on the Lucy Cosmo because it is one of our most famous drinks, and of course because it is pink,” said Amber Martin, Scotty’s Brewhouse Beverage and Promotions Director.
Scotty’s will also be selling shirts that adorn the breast cancer ribbon and the slogan “proud in pink, until there’s a cure.” The creative team behind the Brewhouse apparel also made a men’s shirt with the slogan, “Real Men Wear Pink.”
“We had so much demand for these in the past, that we are bringing them back,” said Martin.
The shirts are available in S-XXL and run $20 a piece. $5 from every regular priced shirt sold will be donated to the cause. There are other ways to get involved with this organization such as volunteering, joining their e-newsletter, or just increasing awareness of breast health issues among those you know.
“We would like [Scotty’s Brewhouse Customers] to remind everyone they know to get their annual mammogram and support the cause by supporting the organizations that are raising money,” said Dana Curish, Executive Director of the Susan G. Komen Indianapolis Affiliate.
“I decided I wanted to do something for this cause because breast cancer has such a wide-reaching effect on almost every person in the country. My grandmother had breast cancer and a mastectomy. Knowing that cancer is very hereditary, I am trying to promote a lifestyle of awareness and prevention. I think that the National Breast Cancer Research Foundation has done a great job promoting October as the month to give attention to this cause,” said Scott Wise, owner of Scotty’s Brewhouse.
One in every eight women will be diagnosed with breast cancer throughout their lives. This means that almost everyone will be touched in some way by this disease.
Everyone in the Brewhouse family is doing their part, “we are trying to teach our customers and staff that breast cancer can happen to anyone, even someone they love so they should support the cause,” said Martin.
For more ideas on how to help, visit the Susan G. Komen foundations website at www.komenindy.com. If you have a cause which you would like for Scotty’s Brewhouse to get involved with e-mail Amber Martin at amartin@scottysbrewhouse.com or locate a manager at your closest location. Scotty’s Brewhouse is always looking for more ways to help and do all they can every day.
Showing posts with label Scottys. Show all posts
Showing posts with label Scottys. Show all posts
Wednesday, September 30, 2009
Thursday, September 10, 2009
Road Rage with Age...
So, I'm driving down Allisonville and I'm in the left lane. Why? Well, the right lane merges into the left lane in about 200 yards. This happens many times a day, as this is my route home. So, I am very accustomed to what is about to happen. But, nonetheless, it still drives me abso-fucking-lutely bonkers every time.
I glance over to the right and I see Cowboy Bob in his pick up truck. His dog "Skeeter" is in the back. His wife sits beside him touching up her 3 foot thick foundation of makeup, while spraying a fresh coat of Aqua Net Hairspray into her State Fair hair.
Cowboy Bob looks over at me while chewing on a tumbleweed and tips his hat. This is a sign that it's "Go Time." It's time to play a little game of chicken. So, like all men in my family that posses a common trait called ROAD RAGE, I floor it and give him no room to squeeze into my lane. For fuck's sake, he knew his lane was merging, he call fall behind. I win this round; but, like I said, this scenario plays out many times a day. Depending my mood and how the day went, decides whether I turn into Tony "Scotty" Stewart, or Ja-Ja-Ja-Ja-Jimmy Stewart.
If you are over the age of 80, I'm not shittin' – YOU need to turn in your driver's license. Either that, or you have to use the pedal on the right. It is called the "gas" pedal. Use it!
If you drive on the highway, I have 2 BIG rules that everyone needs to start using:
1)
Use your Cruise Control damn it! You people that drive up on my ass, I get over to let you pass and then you decide to let up and let me drive right up on you… for God's sake man, if I didn't have a son to take care of I would like to just drive right into your ass like Kobe in Colorado!
2)
Do not sit in the left lane. This is the FAST lane. It is your duty as an American to get over to the right and let me pass you. I don't care if a Semi is 300 yards away, let me get around you. You can come back over and clog up the highway after I zoom past.
SIDENOTE: all police officers reading this, remember that Scotty's Brewhouse offers uniformed officers 25% off, daily. I also only drive the speed limit. If you still aren't impressed, then go back to eating your donut, Ponch.
A few other miscellaneous peeves:
Unless you want a serious case of whiplash, use your turn signal. GMC put it on your car for a reason.
If you are in a convertible and you have the top down, why do you put the windows up? If it is to protect your hair, it is too windy or too hot/cold – then put the top back up dildo.
If you have a bumper sticker that says something like, "My kid is on the Honor Roll at…" I've given Slater permission to kick your kid's ass when he is in school.
Please don't put more than 2 bumper stickers on your car. (allowing for a Scotty's sticker and a Colts sticker).
If you are shopping at Marsh or picking up some treats for Spot at Petsmart, do me a favor. Just respect the fact that I'm in a 3000 pound machine that could make you look like a Bloody Mary Pancake. I'm gonna' let you walk by; but, just be a little respectful about it. Maybe a little wave to say thank you. Or, maybe that fake "run/walk" where your legs still go the same speed; but, your arms are moving quicker – to give the illusion that you are walking quickly to get out of my way.
Alright, I'm sure I'll think of more as I drive around today. If you have some you'd like to add, I'd love to hear from you, post your pet peeves here.
I glance over to the right and I see Cowboy Bob in his pick up truck. His dog "Skeeter" is in the back. His wife sits beside him touching up her 3 foot thick foundation of makeup, while spraying a fresh coat of Aqua Net Hairspray into her State Fair hair.
Cowboy Bob looks over at me while chewing on a tumbleweed and tips his hat. This is a sign that it's "Go Time." It's time to play a little game of chicken. So, like all men in my family that posses a common trait called ROAD RAGE, I floor it and give him no room to squeeze into my lane. For fuck's sake, he knew his lane was merging, he call fall behind. I win this round; but, like I said, this scenario plays out many times a day. Depending my mood and how the day went, decides whether I turn into Tony "Scotty" Stewart, or Ja-Ja-Ja-Ja-Jimmy Stewart.
If you are over the age of 80, I'm not shittin' – YOU need to turn in your driver's license. Either that, or you have to use the pedal on the right. It is called the "gas" pedal. Use it!
If you drive on the highway, I have 2 BIG rules that everyone needs to start using:
1)
Use your Cruise Control damn it! You people that drive up on my ass, I get over to let you pass and then you decide to let up and let me drive right up on you… for God's sake man, if I didn't have a son to take care of I would like to just drive right into your ass like Kobe in Colorado!
2)
Do not sit in the left lane. This is the FAST lane. It is your duty as an American to get over to the right and let me pass you. I don't care if a Semi is 300 yards away, let me get around you. You can come back over and clog up the highway after I zoom past.
SIDENOTE: all police officers reading this, remember that Scotty's Brewhouse offers uniformed officers 25% off, daily. I also only drive the speed limit. If you still aren't impressed, then go back to eating your donut, Ponch.
A few other miscellaneous peeves:
Unless you want a serious case of whiplash, use your turn signal. GMC put it on your car for a reason.
If you are in a convertible and you have the top down, why do you put the windows up? If it is to protect your hair, it is too windy or too hot/cold – then put the top back up dildo.
If you have a bumper sticker that says something like, "My kid is on the Honor Roll at…" I've given Slater permission to kick your kid's ass when he is in school.
Please don't put more than 2 bumper stickers on your car. (allowing for a Scotty's sticker and a Colts sticker).
If you are shopping at Marsh or picking up some treats for Spot at Petsmart, do me a favor. Just respect the fact that I'm in a 3000 pound machine that could make you look like a Bloody Mary Pancake. I'm gonna' let you walk by; but, just be a little respectful about it. Maybe a little wave to say thank you. Or, maybe that fake "run/walk" where your legs still go the same speed; but, your arms are moving quicker – to give the illusion that you are walking quickly to get out of my way.
Alright, I'm sure I'll think of more as I drive around today. If you have some you'd like to add, I'd love to hear from you, post your pet peeves here.
Thursday, July 30, 2009
Power to the People
One of my favorite groups, Public Enemy, used to wrap about this back when I was 16. Well, 20 years later, it is back, only Social Media is rapping about it now. The article below is something I sent my management team to read and understand. I copy/pasted this article from a restaurant consultant I follow named Joel Cohen.
I had this same conversation with Ryan Cox (@Coxymoney) last night at the #indytweetup at Scotty's @brewhouse on 96th St. The summation of our talk and this article was this:
The power has always been in our guest's hands/wallets. If you don't treat them well, they will go elsewhere. What is different in today's society, the power of technology and reach. The old addage used to be, "Make a guest happy and they'll tell 1 person about their experience. Make a guest mad and they will tell 10." With the advent of Twitter, Facebook, Flickr, YouTube and the dozens of other social media - "...make a guest mad, and they could tweet 1,000's." You won't just lose a customer, you may lose your business.
As I learn and experience more and more with social media and the hospitality field, I make only 1 plea to Tweeple - before you broadcast to 1,000's - let the owner or manager know of the problem. Give people a chance to fix their mistake. We are all human, we all care and want to try to do better (or most of us do). "I can't fix it if I don't know it's broken." After you tell me and give me ample time to correct the problem, if I still haven't rectified your issue - well, then, the Twitter world awaits you...
Read more here from Joel.
How Social Media Has Given The "Power To The People"
This past month, one of the largest and most devastatingly, yet successful online reputation attacks on a corporation took place. A huge airline was brought to its knees, humbled, shamed and reprimanded by a passenger for damaging his guitar during a flight.
Finally, after a 12 month period of the airline refusing to take his request for compensation seriously and exhibiting poor and non-responsive customer service, the passenger - a singer/songwriter - recorded a whimsical video and uploaded it to YouTube. After 4.5 million views and world-wide negative publicity about their customer service procedures, an embarrassed United Airlines finally - yes finally, took notice. (http://www.youtube.com/watch?v=5YGc4zOqozo)
The lessons for all restaurants (and all companies) no matter what size you are, are quite obvious:
The power is now in the hands of your guests to use the web to embarrass you if your service is sub-standard and problems are not remedied in a timely manner.
Viral marketing has the ability to strongly promote the positive side of your business, but also rapidly tell the negative side – a disappointing product or a bad dining or take-out experience.
To prevent negative publicity, make sure your guest service policies are reviewed and are implemented to the highest degree. Royalty service! Respond quickly to any incident, question or complaint so that customer frustration doesn’t accelerate to the point of taking the issue to the Internet.
Regularly monitor the various social media search engines to find out if anyone's talking about you. Don't think you're too small or geographically remote to be talked about positively and negatively.
The most important lesson is this - when dealing with a guest, it’s not what it will cost your restaurant now, it’s the embarrassing negative publicity and lost business it may cost you later.
I had this same conversation with Ryan Cox (@Coxymoney) last night at the #indytweetup at Scotty's @brewhouse on 96th St. The summation of our talk and this article was this:
The power has always been in our guest's hands/wallets. If you don't treat them well, they will go elsewhere. What is different in today's society, the power of technology and reach. The old addage used to be, "Make a guest happy and they'll tell 1 person about their experience. Make a guest mad and they will tell 10." With the advent of Twitter, Facebook, Flickr, YouTube and the dozens of other social media - "...make a guest mad, and they could tweet 1,000's." You won't just lose a customer, you may lose your business.
As I learn and experience more and more with social media and the hospitality field, I make only 1 plea to Tweeple - before you broadcast to 1,000's - let the owner or manager know of the problem. Give people a chance to fix their mistake. We are all human, we all care and want to try to do better (or most of us do). "I can't fix it if I don't know it's broken." After you tell me and give me ample time to correct the problem, if I still haven't rectified your issue - well, then, the Twitter world awaits you...
Read more here from Joel.
How Social Media Has Given The "Power To The People"
This past month, one of the largest and most devastatingly, yet successful online reputation attacks on a corporation took place. A huge airline was brought to its knees, humbled, shamed and reprimanded by a passenger for damaging his guitar during a flight.
Finally, after a 12 month period of the airline refusing to take his request for compensation seriously and exhibiting poor and non-responsive customer service, the passenger - a singer/songwriter - recorded a whimsical video and uploaded it to YouTube. After 4.5 million views and world-wide negative publicity about their customer service procedures, an embarrassed United Airlines finally - yes finally, took notice. (http://www.youtube.com/watch?v=5YGc4zOqozo)
The lessons for all restaurants (and all companies) no matter what size you are, are quite obvious:
The power is now in the hands of your guests to use the web to embarrass you if your service is sub-standard and problems are not remedied in a timely manner.
Viral marketing has the ability to strongly promote the positive side of your business, but also rapidly tell the negative side – a disappointing product or a bad dining or take-out experience.
To prevent negative publicity, make sure your guest service policies are reviewed and are implemented to the highest degree. Royalty service! Respond quickly to any incident, question or complaint so that customer frustration doesn’t accelerate to the point of taking the issue to the Internet.
Regularly monitor the various social media search engines to find out if anyone's talking about you. Don't think you're too small or geographically remote to be talked about positively and negatively.
The most important lesson is this - when dealing with a guest, it’s not what it will cost your restaurant now, it’s the embarrassing negative publicity and lost business it may cost you later.
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